Zortify, Best HR Technology 2025: From Gut Feeling to Decision Intelligence

Winner of the Best HR Technology Solution of the Year 2025 at the Luxembourg HR Excellence Awards by Humakina, Zortify was recognised for its ability to objectify talent decisions, transform intuition into data-backed insights, and empower HR to shape business outcomes.

In this interview, Prof. Dr. Florian Feltes, Co-founder, shares what this distinction represents for his team, how they turned HR into an AI champion in 2025, and the priorities driving talent intelligence in 2026.

What does this recognition mean to your team / to you?

Winning the Best HR Technology Solution of the Year 2025 award is a clear signal that what we’re building delivers real value. Our customers don’t just sign contracts - they expand them. Usage increases the more teams work with zortify, which is the strongest validation we can get. For the team, this award is proof that simple, secure, and practical HR technology wins. For us, it’s motivation to keep building solutions that people actually want to use - and rely on.

In 2025, what concrete improvement did your solution bring to HR workflows or talent development?

In 2025, the biggest impact was felt beyond HR. Business and hiring managers benefited directly from clear, data-backed analyses and decision-ready insights - instead of opinions, spreadsheets, or gut feeling. HR acted as the AI champion, introducing zortify into the organization and enabling a new level of decision quality. For the first time, HR could deliver structured, defensible decision templates for hiring, development, and promotion - faster, clearer, and with far more confidence. HR didn’t just support decisions; it shaped them.

What are your top 2–3 priorities for 2026?

• Enable managers: Enable even more companies - especially HR and hiring managers - to truly understand talent, so selection, development, and promotion decisions are driven by insight rather than intuition.
• Action over analysis: Make AI recommendations unmistakably actionable, shifting the focus away from dashboards and towards clear next steps. Less analysis, more execution.
• Deep integration: Integrate even deeper into core HR processes, so insights are embedded exactly where decisions are made, seamlessly and at scale.
  
  

One practical tip for HR leaders to start with data/AI without adding complexity?

Take a proven path. Use Zortify. It’s secure, battle-tested, and easy to use. It creates immediate value and builds trust from day one. Most importantly, the more you use it, the greater the impact becomes for HR, for leaders, and for the business. If you want data and AI to actually change decisions, start with a solution that already does.

About Zortify

Zortify is a Luxembourg-based DeepTech company using AI-based personality assessment (NLP) to help companies find employees who truly fit. Founded by Dr. Marcus Heidbrink and Prof. Dr. Florian Feltes, Zortify combines academic excellence with cutting-edge technology to reduce hiring bias and identify personality traits that resumes can't show. As a certified research institute, the company is committed to ethical, explainable, and "Made in EU" AI. Their mission? To help organizations fill positions with the right personalities and support employee development with targeted insights.

About the Best HR Technology Solution 2025 Award

The Best HR Technology Solution 2025 award was presented during the Luxembourg HR Excellence Awards by Humakina. This category recognizes technology solutions that tangibly transform HR departments through innovation, operational efficiency, and user experience. The jury distinguished Zortify for its ability to make AI accessible and useful for objectifying decision-making in recruitment and talent management.